Mac DeMarco - Here Comes The Cowboy

Facebook - Advertisements through posters of him touring the new album around the UK and America so that people see he has brought a new album out.

This is the poster showing Macs tour in the UK for 2019 and where the tickets can be purchased over a close up of Macs face.












Twitter - A small video of Mac talking, he speaks to the target audience explaining that they should listen to the new album and come along to see him and his band live to 'have a good time'

Here is Beats 1, Apple Music and a fan shouting out macs music on their twitter page, they are advertising his new album 'Here Comes The Cowboy'

Instagram - Small adverts through cookies, this will advertise things I would be interested in seeing. Also many other artists which are friends of Mac, uploading posts to shout out Macs new album so their followers also hear about it as they will know about Mac.

Reddit -

Here is Macs Reddit page, this is a post by an advertiser commenting on the mood of the album, representing the sounds as romantic in some of the hidden tracks.

The similarities of the social media platforms are things such as:
- Posting what you like
- The layout
- The target audience

The differences of the social media platforms are things such as:
- Main users, some people don't access Reddit instead of Facebook, where as some users access Facebook and not Reddit
- Reddit you can't message other users, you can only reply to posts, where as Facebook, Snapchat and Instagram allow you to privately message friends and other users.

The advantages for Mac DeMarco realising his album and promoting it on these social media platforms is that he is able to upload content of him while he was recording the album with his friends, while hanging around with the Japanese jazz legend